Top 10 Marketing Leaders in APAC - 2024

Willy Apriando is a seasoned professional with over two decades of experience in marketing and advertising for brands across the globe. Before starting his professional journey, he completed his Masters degree in marketing from the University of Wales.

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Transforming the Core of Financial Marketing

By: Willy Appriando, Head of Marketing at Bank Saqu

“Young professionals navigating the ever-evolving financial marketing landscape must pursue a higher purpose, even when taking unconventional paths. They can start their journeys from any point.”

Andita Raysid is currently serving as the VP of marketing and innovation at Lemonilo and has diverse work experience that spans over 12 years. Before joining the company, she worked at notable companies like The Kraft Heinz Company and Abbott. Raysid completed her Bachelors in economics with a specialization in marketing from Universitas Prasetiya Mulya.

As the head of marketing at MR DIY, Alex Goh Peng Hui heads a talented team in designing innovative and customer-centric campaigns. Before joning the company, he worked at Courts Malaysia and Watsons Malaysia. He completed his graduation in statistics from the University of Malaya.

Carmen Leu is a dynamic market leader with decades of experience working in the beauty industry. She has worked at multiple organizations, gaining a well-rounded perspective on marketing strategy and execution. She presently serves as the vice president of marketing at Sa Sa International Holdings,  enhancing brand positioning and driving customer acquisition through ATL, BTL, digital and social media initiatives.

Evelyn Tan has been serving as the vice president of marketing at UOB for close to a decade. Before joining the organization, she had gained industry exposure at UBM-SES. Tan graduated with a degree in economics from the National University of Singapore.

Larry Ong's experience in sales and operations, product development and segment marketing has made him a notable name in the financial industry. Presently heading the marketing department in the corporate solutions division at AIA, he has worked at companies like Maybank and AmBank Group. Ong completed his Bachelor's in economics with a major in international trade from Universiti Utara Malaysia.

Chris Levanes is a seasonal business leader with extensive regional headquarters experience working with global IT leaders like Red Hat, Microsoft, HP and Lumen. His expertise encompasses regional ownership of go-to-market strategy, solution and product marketing content and media engagement.

Helen Kerr is the head of institutional marketing at ANZ, managing strategic partners and overseeing a team of agile marketers to deliver financial and customer outcomes across unsecured lending, transaction banking and digital partnerships. Before joining the organization, she worked at E.ON UK and Aviva.

Enza Capurso is an established marketing and communications professional with over a decade of experience in property and financial services. Presently heading the marketing department at Charter Hall, she focuses on brand, digital and strategic customer initiatives to drive and support business profitability and customer engagement.

Fiona Low is a strategic marketing leader with an established history of identifying how brands deliver customer-led commercial impact and global experience across retail, telecommunications and energy sectors. Currently serving as the vice president and group director of global marketing at Worley, she has held managerial positions at companies like Shell and Elbi Digital.